Azam Looks to Make Smooth Transition into Coaching

Azam Looks to Make Smooth Transition into Coaching

Toronto, ONT – The Seneca Sting is excited to announce that Mohammad Azam has been named as the new Badminton head coach.

Azam brings extensive experience to the position from both a playing and coaching perspective, something Jason Kerswill, Manager of Athletics, Recreation and Sports Centre Operations, felt would be valuable for a coach to be successful.

“His knowledge of our current student-athletes and his involvement in the community make Azam a great fit for the Sting.”

Kerswill went on to highlight Azam’s personality and interaction with others as a key factor in the hiring of Azam.

“Azam is a natural leader and has demonstrated a strong commitment to our Sting 360 values of Excellence, Character and Leadership. Azam was our 2016-17 Male Sting 360 recipient for demonstrating these values while he was a student-athlete.”

An NCCP Level 1-Certified Regional Badminton Coach and NCCP Level 2-Trained Provincial Badminton Coach, Azam is currently an assistant coach at the 4 U Bad Centre (Mississauga), a position he has held since 2015.

In addition to his coaching experience at the club level, Azam has also been a head coach at two local schools.

Azam’s approach to the sport and his mindset has always been about giving back and developing at the grassroots levels.

“Coaching young athletes gives an enormous satisfaction to me as a coach. I believe in long-term athletic development of the players and I use the sport of badminton as a tool for the engagement of youth in developing their behaviours that will help them sustain good health in the future. The holistic approach is to provide athletes nutritional education, fitness drills and badminton instructions.”

This grassroots approach will be important for the Sting to maintain their position as one of the premier programs in the Canadian Collegiate Athletic Association (CCAA).

Winners of eight CCAA medals over the past five seasons, including four National Championships, Azam will have firsthand knowledge of what it takes to win a championship having finished fourth at the 2017 CCAA National Badminton Championships in Men’s Doubles (with Raman Kumar).

“I believe hard work pays in every vocation of life and the Sting, like in previous years, will continue to excel in the OCAA and CCAA. Playing (at Nationals) at Seneca was a life time experience.”

Azam feels that student-athletes player a bigger role at Seneca in helping shape the culture on campus and throughout the community.

“I believe students are the ambassadors of Seneca and through a positive student-coach relationship, students will be encouraged to not only take their studies and sports seriously, but will also develop the necessary skills to be leaders on campus and in the community.”

It is this vision that made Azam the ideal fit for the Sting.

Kerswill spoke glowingly about Azam’s experience and has high expectations once again for the Sting in 2017-18.

“Traditionally badminton has been one of our winningest programs at Seneca, and under Azam’s guidance, we expect this to continue. His knowledge of the OCAA and CCAA will be counted on as our athletes prepare for the coming year.”

Badminton tryouts will commence the third week of September. The team will begin tournament play in mid-October.